PRSay

OCTOBER 10, 2022

brands have been gearing up full throttle on PR and marketing communications campaigns. As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Fun is healthy.

Consumer 166

Consumer Brand Branding Marketing 166

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. Typically the more you explore the issue the more possible choices open up.

Crisis 249

Crisis Chemicals Crisis Management Television 249

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. Typically the more you explore the issue the more possible choices open up.

Crisis 133

Crisis Crisis Management Chemicals Television 133

Bianchi Biz Blog

JUNE 21, 2022

I worked mostly liquid chemical tankers, but I ran a small company of my own for three years specializing in touring theatrical productions. Understand the market I write for. How long have you been in journalism and how did you get started? I have been working in the trucking industry since 1978, when I started as a driver.

Meeting 86

Meeting Media Chemicals Radio 86