PRSay

APRIL 2, 2020

Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. Journalists are being bombarded with pitches, both related and unrelated to the COVID-19 crisis, so now is not the time to be mass-pitching anything.

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Skype How To Crisis Pitching 206

PRSay

MAY 8, 2020

There was once a time when a journalist would scoff at the idea of an interview over Skype or Google Hangouts. If your story isn’t relevant now , then it may not be worth pitching. As brands suffer across the globe, many companies are postponing or canceling their ad campaigns. Attitudes shift about virtual interviews.

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Skype Media Interviews Advertising 198

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

” In-person, Skype or phone calls are considered “rich” channels of communication and are the most effective ways to hammer out complex ideas, solve problems or address larger strategic questions. Misguided media relations strategy. Lack of preparation for a media interview.

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Skype Interviews Crisis Communications Crisis 170

Cision

SEPTEMBER 8, 2016

You can’t force a relationship with prospective and current customers by creating content solely for the sake of your brand. Users create 20 times more content than what the LEGO brand creates. Customers want a consistent experience across every interaction with your brand. Relationships are mutual. Commit to influencers.

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Content Marketing Marketing Skype Enterprise 84

Shift Communications

MARCH 8, 2016

The results were national, brand defining coverage. . The secret sauce of media relations is developing real connections with other people – reporters, clients, peers and colleagues. Suggest a Skype here and there. Genuine Curiosity. Relationship Building. If there’s a chance to meet in person, jump on it!

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Skype Creativity Education Construction 60