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7 Must-Have PR Tech Tools

ImPRessions - Crenshaw Communications

BuzzSumo pro plans allow one to identify influencers’ shared content, find backlink opportunities, and monitor brands and competitors’ content. Remote voice and video communication are critical to PR work, from client meetings to media interviews. An SMB can conduct market research with unlimited survey questions at a reasonable cost.

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PR Rock Stars: Boston Scientific’s Amanda Gebhard

Communications Conversations

Read daily alerts and monitor brand accounts twice daily for comments, mentions, etc. Draft posts, work with brand team on visual assets, send posts through legal/reg review, schedule or publish. Some have built significant personal brands and are very influential within their networks. take action as needed. Content work.