Remove Branding Remove Digital PR Remove Mobile Remove Trade Shows
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7 Myths of Automotive Supplier and Vehicle Technology PR

Bianchi Biz Blog

Among them are seven myths or misconceptions we have heard from a few supplier and technology company executives: 1) We don’t need PR, our technology will sell itself. The adage of “if you build it, they will come” does not apply in the new mobility space. 6) We don’t need PR, because we’re using social media to reach our customers.

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The Impact of Coronavirus on B2B Tech Marketing: Replacing Trade Shows as a Lead Generation Activity

The Hoffman Agency

In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. A ‘single brand’ virtual event will struggle to replicate that value. Why virtual events are not the solution.