Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. But other times share values falling sharply, lawsuits, contaminated or dangerous goods, investigations, or even a new, slightly controversial, marketing tactic you couldn’t wait to try may be enough to damage a brands reputation and enter a real crisis period.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Sword and the Script

MARCH 3, 2015

Whether it’s the 140 character limit on Twitter, or a comment which reads TLDR, simplicity spells success in customer service, and customer service is good marketing. He created a unit combining existing call centers and a newly formed social-media customer-care group.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Stephen Waddington

JULY 10, 2017

Lego and Patagonia are among my favourite brands. Every aspect of an organisation is becoming social, from customer service to marketing; and from product development to sales. Lego’s purpose is to inspire and develop children to think creatively and release their potential. It’s fuelled by developing markets, notably India.

Telecommunications 112

Telecommunications Handbook Transportation Community 112