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5 Ways to Use Video in your Marketing Strategy

Solo PR Pro

of the professional marketers and SMB owners that have used video marketing said it had a direct impact on their business.” Brands have long used explainer videos in product sales but they also have value for service businesses. Use an explainer video to explain a process, such as the steps in developing a crisis communication plan.

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PR Rock Stars: Boston Scientific’s Amanda Gebhard

Communications Conversations

Read daily alerts and monitor brand accounts twice daily for comments, mentions, etc. Draft posts, work with brand team on visual assets, send posts through legal/reg review, schedule or publish. Influencer marketing is another trend that’s gaining traction in medical communities. take action as needed. Content work.