Branding Content Marketing Interviews Wireless 
Beyond PR
AUGUST 25, 2016
Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. You’re not going to get anywhere today if you don’t have a credible, unique story,” says Ken Wincko, SVP of Marketing at Cision and PR Newswire, in Branding for Growth: A C-Level Strategy.
Sword and the Script
MARCH 20, 2018
More importantly, at the time, this was all brand new: putting a show guide on a mobile device that featured his client Cisco as the lead sponsor would have provided incredible visibility. 2) How has event marketing evolved or changed over the course of your career? First, event marketing has become a whole lot smarter.
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