Branding Chemicals Communications Corporate 
PR Job Coach
MAY 8, 2014
If you are prepared, can tell compelling stories of your career and chemically connect with the hiring managers, more than likely you have struck a resonant tone for a positive outcome. Looking at your social media presence, I can see that your brands have been more active over the past few months. Has your strategy changed ?
Mindful Marketing
DECEMBER 28, 2019
In an age of increased environmental consciousness and frequent corporate cutbacks how can companies tolerate such waste? It has to do with building brands. BBC News says that over a five-year period, the brand scrapped products worth a total of about $121 million. Burberry has about 50 stores in the continental U.S.
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Waxing UnLyrical
JUNE 28, 2018
And these were PR professionals — people who make their living communicating! What if instead they told the story of their agency — one that communicates its function, purpose, and value proposition in a way that’s unique, compelling and memorable? That solution should be tied to your brand promise or unique value proposition.
Masters in Communications
OCTOBER 30, 2018
Neuroeconomist Paul Zak‘s research indicates that our brains produce the stress hormone cortisol during the tense moments in a story, which allows us to focus, while the cute factor of the animals releases oxytocin, the feel-good chemical that promotes connection and empathy. The Business of Storytelling. RELATED : Is Media Bad or Good?
Sword and the Script
OCTOBER 21, 2014
My interpretation of the results are completely different than those of the researchers who concluded: “The 2014 Fortune 500 has now fully embraced new communications tools that have taken so many other sectors by storm.”. These giant corporations are demonstrating an interest in experimenting with new tools.”. 500 Social Media Study.
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