Remove Brand Remove Newspapers Remove Real Estate Remove Storytelling
article thumbnail

PR Agency Best Practices for Common Content Roadblocks

Beyond PR

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. An extra like this, via PR Newswire’s agreement with The Reuters Sign, shows that you view your clients as people, not just brands. However, the key is getting buy-in for your ideas.

Agency 40
article thumbnail

Research Shows Journalists Want More Multimedia from PR Pros

Beyond PR

Whether it’s video, photos or interactive graphics, more visual storytelling can give people deeper insights into a subject. Both Choi and Forsythe would consider using infographics or videos provided by brands, as long as they meet journalism quality standards. Many of those images show up in magazines, newspapers and blogs, she says.

article thumbnail

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Way before newspapers, the Romans and Greeks used scrolls, Egyptians used papyrus, and ancient China used a form of paper to distribute information, even if that information was limited to an inner circle of elites or an educated few in those cases. China is credited with starting the world's first newspaper.

Ethics 52