Influencer Relations For B2B Brands
ImPRessions - Crenshaw Communications
APRIL 24, 2018
The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews.
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