Shift Communications

FEBRUARY 10, 2015

He talked about how the press release had become a largely meaningless tool, a toothless artifact of a disconnected past. And I’d like to hear your ideas about what works and what doesn’t. And SHIFT fortunately has a great track record of clearing the RFP hurdle en route to the pitch (95 percent, I’d say). Press Release!

Agency 60

Agency Social Media Government System 60

PR Conversations

JULY 24, 2014

begun to think strategically about what these stakeholders call “communication and promotion.” The current trend of public relations excellence places increasing emphasis on stakeholder governance and symmetrical communication , weighted against more-traditional reputation management and publicity. reputation; and.

Marketing 87

Marketing Communications Video Reputation 87

Stephen Waddington

AUGUST 27, 2018

The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies. This is not the case in the era of the social web and I would argue never has been.

Communications 60

Communications Analysis Web Handbook 60