Remove en search
article thumbnail

17 Tips for Building a Kick-Butt, Wildly Successful PR Career

MaccaPR

Marketing guru Don Peppers (right) wrote in his memoir that he’d tell clients if they ever lost their jobs, his agency would have an empty office with a phone waiting to support their search for their next position. You’d be shocked how many people won’t even return the calls of someone who just lost their job. Your wings are waiting.

article thumbnail

A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations.[i] The new media that we have today makes it more possible than ever to achieve our goals in terms of relationships with stakeholders. I’m a PG Tips drinker myself.