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Six Tips on Building Positive Relationships With Journalists [Infographic]

Deirdre Breakenridge

A Guest Post by Amanda Levenson, UMASS at Amherst Student, PR Expanded Infographic Contest Winner. For the PR Expanded Infographic contest, I chose to offer insight on how to build and preserve successful relationships with reporters. I took notes as I read the book and made a list of the advice for working with reporters.

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Why Content Marketing and Public Relations Need Each Other

Sword and the Script

Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports. In broadcast television, you had three choices – ABC, CBS or NBC. Today, are many more options both on the television – and on the web. Credibility: Why Content Marketing also needs PR . The same is true in print.

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Five Questions about Newsjacking with David Meerman Scott

David PR Group

A few weeks back, I interviewed David Meerman Scott about his book, The New Rules of Marketing & PR , and one area I promised to revisit is known as newsjacking. You can blog, do a video, shoot a Periscope live stream, tweet, or create an infographic. Following are five key questions and answers about the subject. –John.

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Media relations is thriving

Stephen Waddington

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Transatlantic television became possible. The findings are consistent with data published by Nick Davies in his book Flat Earth News.

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How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

It’s not surprising that a 2016 survey of print, television and digital journalists by TEKgroup found that 80 percent of the reporters said it was “very important” or “important” for a company to have an online newsroom and 92 percent of journalists said they’d find an online newsroom useful. These articles from The News Market and Inc.

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