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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. This includes op-eds and talk radio Instruction : This comes in two forms. It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service.

Ethics 52
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Media relations is thriving

Stephen Waddington

In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

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Maxim Behar: Better put yourself in others’ shoes and then judge

Maxim Behar

You are with the Bulgarian National Television podcast "The Truth About…". When it is written or even from the television screen when they look at the camera, the host should try to see their viewer – the person who is listening and should understand them. In 2009, I wrote a small book called "111 Rules."

Ethics 69
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What Goes in a Great Media Kit

ReimaginePR

Even radio. Television shows cut to a new angle on average every 3 seconds or so. This is shot as if done by a television station. It lets a television or video outlet run your answers cutting in their anchor asking the questions. Lead media release. FAQ, Fact Sheet, Backgrounder and One Page. Have an awesome video.

Media 120
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Maxim Behar: "The future depends on people who do business"

Maxim Behar

Maxim was a professional, a precise journalist, an incredible traveler, a person for whom we have visited around 150 countries while reading his books. I had a flight to Switzerland two or three weeks ago, a one day trip just to sign a document, and for 18 hours I was wearing a mask - on planes, at airports, everywhere.