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Riding The Mobile Wave: What’s In It For PR?

ImPRessions - Crenshaw Communications

In the public relations world, keeping up with trends is the name of the game. But what does this mean for public relations professionals? How Mobile Technology Can Shape PR Strategies and Tactics PR media placements Platforms that offer a strong mobile experience are catching everyone’s attention.

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The Most Interesting PR Tech Announcements in 2019 [PR Tech Sum]

Sword and the Script

Cision is working with adtech companies to allow PR (or their peers in digital marketing) to launch retargeting campaigns based on earned media. In other words, all of the information Cision learns about who is reading your coverage can be used to define a target audience for a paid campaign. Detailed briefing here.

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