blogs has-apple-lost-its-pr-magic 
ImPRessions - Crenshaw Communications
APRIL 3, 2019
In its business and in its PR , Apple has had a golden touch. For a decade sales have climbed along with profits, and its reputation for innovation has flourished. But 2019 has so far been a rough year for the world’s most valuable brand. Until recently, that is.
PR Conversations
JUNE 3, 2016
What are your most striking characteristics as a PR practitioner? I think it’s ‘realness’. Unlike the stereotype of the PR practitioner — as the champers-quaffing, designer-body-con-dress-wearing, VIP – I’m more of a whisky down the pub, earnest, and not very trendy type. What is your principal fault as a PR practitioner?
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