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PR Pros’ Holiday Toolkit: 5 Press Release Examples from Amazon to Starbucks (+ more)

Newsfile

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. Click thumbnail image below to view press release Key Takeaway Like Duke Energy, you can use your holiday press releases to highlight your company’s efforts in giving back to the community.

Examples 116
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Ctrl+Alt+Connect: Embracing virtual events in the new era of tech comms

PR in High Definition

Online events have proven to be a powerful tool for product launches, training sessions, and establishing thought leadership. The energy and personal connections that can be made at physical gatherings remain invaluable, and ultimately the future lies in finding the perfect balance between virtual and in-person experiences.

Travel 62
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Creative PR: 4 Idea Generation Techniques

Shift Communications

Suppose we want to promote our company’s new product launch. What does our product do? Take one step back from our solution – what’s the core problem our product solves? For example, I blog frequently on my personal blog about how World of Warcraft’s concepts apply to marketing.

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Creative PR: 4 Idea Generation Techniques

Shift Communications

Suppose we want to promote our company’s new product launch. What does our product do? Take one step back from our solution – what’s the core problem our product solves? For example, I blog frequently on my personal blog about how World of Warcraft’s concepts apply to marketing.

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Lockdown lovehandles? Simon says, curb heuristic impulses and guard your reputation

PR in High Definition

It’s a way for our brains to save a bit of energy and to work more efficiently. Use every opportunity you can to gain employee feedback – whether it’s a team-wide survey after a product launch, a monthly all-hands meeting or an impromptu Q&A session with the senior leadership team.

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Lockdown lovehandles? Curb your heuristic impulses and guard your reputation

PR in High Definition

It’s a way for our brains to save a bit of energy and to work more efficiently. Use every opportunity you can to gain employee feedback – whether it’s a team-wide survey after a product launch, a monthly all-hands meeting or an impromptu Q&A session with the senior leadership team.

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Why Earned Media Matters to Content Marketing

Beyond PR

It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. Earned media – or a mention of your brand by journalists, influencers and other third-party sources – has long been considered a goal for PR professionals only.