Doctor Spin

APRIL 25, 2023

In Wikipedia. It enables us to predict and interpret others’ actions, empathise, and communicate effectively. Source: Wikipedia PR professionals and communicators with a strong Theory of Mind can better understand their audience , create more compelling messages, and build lasting relationships. In Wikipedia.

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Doctor Spin

DECEMBER 21, 2023

But what exactly is a media kit, and why is it a foundational element in your communication arsenal? This blog post delves into the anatomy of media kits, exploring their raison d’etre, components, and how they can be crafted to capture attention , tell your story, and establish relationships with the news media. In Wikipedia.

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Burrelles Fresh Ideas

JUNE 27, 2023

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. This is one of the reasons I tell PR students that a minor or emphasis in multimedia journalism and journalistic writing is a solid choice.

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