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Why Lebron James is a PR Superstar

Critical Mention

His status as a controversial figure reached its highest point after “The Decision,” a made for television event where James famously declared who he would be leaving his hometown Cleveland Cavaliers and “ taking his talents to South Beach ,” a spectacle that did not go over well with fans. Free transportation within two miles.

Sports 117
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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

We can publish our own content without the need for an intermediary or filter that is mainstream media. When Tom Foremski quit the Financial Times he was the first big mainstream media journalist to start making a living from a blog. But many companies jumping on the content marketing band wagon get it spectacularly wrong.