1 17 how-to-use-paid-media-as-part-of-an-integrated-peso-campaign 
Stephen Waddington
DECEMBER 30, 2019
The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. The Paid, Earned, Shared and Owned (PESO) model has emerged as a planning model. Issues in practice 1. This is my annual long-read essay on the future of the PR business.
Sword and the Script
DECEMBER 20, 2022
Advice is a form of nostalgia: dispensing it is a way of fishing the past from the disposal, wiping it off, painting over the ugly parts, and recycling it for more than it’s worth.”. ~ b) More pay-to-play opportunities to participate in national media relations opportunities. Baz Luhrmann, The Sunscreen Song, 1998. . ~
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