Future of PR: 2020 edition
Stephen Waddington
DECEMBER 30, 2019
The Paid, Earned, Shared and Owned (PESO) model has emerged as a planning model. The Paid, Earned, Shared and Owned (PESO) model has emerged as a planning model. Issues in practice 1. This is my annual long-read essay on the future of the PR business. It’s a work in progress. Let me know what I’ve missed. PR is a social science.
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