Stop Smearing Goldfish: That Attention Span Statistic is Dubious
Sword and the Script
FEBRUARY 22, 2022
of articles and blog posts that start with this statistic. All those references lead back to a 2015 report by the Consumer Insights team of Microsoft Canada, who surveyed 2,000 Canadians and also studied the brain activity of 112 people as they carried out various tasks. That’s a shorter attention span than a goldfish.
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