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Stop Smearing Goldfish: That Attention Span Statistic is Dubious

Sword and the Script

All those references lead back to a 2015 report by the Consumer Insights team of Microsoft Canada, who surveyed 2,000 Canadians and also studied the brain activity of 112 people as they carried out various tasks. But if you pay a bit more attention to where the statistics come from, the picture is much less clear.”. Why is it less clear?