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Big Tech Has A PR Problem. Can It Close The Trust Gap?

ImPRessions - Crenshaw Communications

And even in the Trust Barometer, businesses in the tech sector performed better than some other industries, including financial services and automotive. And the industry’s reputation problems in matters from data security to diversity are well known. Redefine data ownership and privacy. ” Take responsibility.

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PRSA 2017–2019 Strategic Plan: “Framework for the Future,”

PRSay

Big data offers insights that enable customization and pose new cyber security and privacy issues. The lines are blurring among the disciplines of public relations, marketing, IT and customer service, and the need increases to create more collaborative teams and hybrid professionals.

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