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What is Predictive Media Intelligence?

NewsWhip

The media ecosystem seems to have all the predictability of a storm, with reputation threats, crises and major news events exploding on millions of potential vectors. . Alert consumer brands to emergent reputation threats . For comms professionals, this intelligence is arriving at a good time. How do I do Predictive Media Planning?

Media 88
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93 Ethics Issues for Thanksgiving Dinner Discussion in 2023

Ethical Voices

As Thanksgiving approaches, I wanted to take a minute and just say how thankful I am to the outstanding students in my Public Relations Ethics class (COM525) as Boston University. We start every class by discussing ethical issues we have seen or read about over the past week. A new code of ethics. How to be an ethical leader.

Ethics 73