Big Data Data-Driven PR Storytelling Technology 
Onclusive
SEPTEMBER 20, 2017
But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Make Data-Driven PR Decisions. How can we access data for PR ROI?
Shift Communications
OCTOBER 31, 2016
At World of Watson, IBM data scientists demonstrated the latest technology solutions for delving through millions of papers, articles, and data to find hidden patterns and powerful insights. As an industry, we must stop fearing technology. How can we tell stories more effectively with data? Christopher S.
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