article thumbnail

Media Mix Modeling – A Fresh Approach

Onclusive

They began by choosing three or four television networks and magazines to promote the new products. This will help to distill big data into actionable insights and allow for dynamic, in-campaign changes and optimizations. Data integration across all marketing channels and efforts.

Media 221
article thumbnail

Media Mix Modeling – A Fresh Approach

Onclusive

They began by choosing three or four television networks and magazines to promote the new products. This will help to distill big data into actionable insights and allow for dynamic, in-campaign changes and optimizations. One of the earliest adopters of this model was Kraft. Don’t hesitate to reach out to us for advice.

Media 195
article thumbnail

Media Mix Modeling – A Fresh Approach

Onclusive

They began by choosing three or four television networks and magazines to promote the new products. This will help to distill big data into actionable insights and allow for dynamic, in-campaign changes and optimizations. One of the earliest adopters of this model was Kraft. Don’t hesitate to reach out to us for advice.

Media 195
article thumbnail

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

Ethics 52