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How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets

Rock the Status Quo

I have a local bank client that just started working with me in September. My bank client is a top ten SBA lender in my state who, naturally, funds a high volume of small business loans. Do they have women leadership? Can I do a story on the impact of technology on banking cyber security? That dreaded lull.

Pitching 100
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For Sensitive Subject of Job Losses, CEOs Need Sound PR Counsel

PRSay

I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. “Layoffs leave staff in shock,” read a recent headline in the Dallas Morning News. At the time, North Texas was suffering its first widespread layoffs.