Fighting Ugly and Inviting Media and Public Backlash
Reputation Specialist Michael Toebe
AUGUST 3, 2021
It’s a bold play on behalf of the company that will likely backfire and invite media support for Johansson through numerous articles, columns, podcasts and television shows. Forecast: Disney is not coming out of this lawsuit looking pretty or without having its bank account drained. It’s not well thought out nor effective.
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