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20 PR and Marketing Predictions for 2022

Sword and the Script

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 214
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Key Marketing Lessons for PR Pros

Shift Communications

Content is Key. Social media analysis has become a common request for clients on both B2B and B2C teams here at SHIFT. This way, you can adjust which tools and strategies you are using and provide optimal results all year long.