Remove B2B Remove Infographics Remove Pitching Remove Trade Shows
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5 Ways PR Beats Paid Advertising

ImPRessions - Crenshaw Communications

Especially in the B2B tech sector, PR programs are essential to gaining competitive advantage in a crowded marketplace. PR can shine beat in B2B tech. Many B2B companies engage in lengthy sales cycles where customers make a large commitment of capital – and faith. B2B decision-makers rely on research.

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Study: Marketing Budgets Take Aim at Digital, Social and Mobile

Sword and the Script

Across segments – B2B and B2C (including product and services) – social media are seemingly well integrated into marketing activities. Trade show conferences are a good example – attendees walk the floor with a mobile device rather than sitting down with desktops or laptop style devices. CEOs Press for Marketing ROI.

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