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Automotive

Content Marketing

Measuring Public Relations

5W PR

JANUARY 17, 2020

However, media impressions are not limited to television or print media. At its broadest definition, a media impression can be nearly any interaction a reader or viewer has with a piece of content. If you work for an automotive company, how many people contacted dealers after engaging with your PR your content?

Measurement

Measurement Publicity Television Analytics

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing

Marketing Television Handbook Web

Public Relations Today

Measuring Public Relations

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

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