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3 Studies that Challenge Marketing Assumptions [UML]

Sword and the Script

Marketers often assume that bounced visits are inherently bad, when from a publisher, or content marketing perspective, bounce rates could be good: a visitor searched for an answer and your page answered it quickly. What happens when people come to the realization these are pay-to-play pitches?

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Libraries, Long-Term Value and the Influence of Creativity in Content Marketing [UML]

Sword and the Script

1) Content marketers as librarians . “If That’s how Jimmy Daly begins his piece – 5 Content Marketing Power Laws – for Animalz a marketing agency and it had me hooked as a reader. They end up publishing way too much content in an attempt to maintain traffic. Does Blockchain Really Have Marketing Potential?