3 Studies that Challenge Marketing Assumptions [UML]
Sword and the Script
NOVEMBER 11, 2017
If a publisher is looking at pageviews and bounce rates, they are definitely measuring it all wrong.”. Marketers often assume that bounced visits are inherently bad, when from a publisher, or content marketing perspective, bounce rates could be good: a visitor searched for an answer and your page answered it quickly.
Let's personalize your content