5W PR

FEBRUARY 28, 2020

Bombas, an apparel company that spent years perfecting socks and t-shirts consumers will never want to take off, is founded on the philosophy of donating socks to those in need. But since its inception, the company has evolved to go deeper into the community, to make a greater impact. Consumer’s Choice. A Common Goal.

Company 88

Company Apparel Nonprofit Consumer 88

Flack's Revenge

NOVEMBER 12, 2015

The post is about Singles Day (11/11), which started out as a Chinese holiday but has grown into an international phenomena. However, JD.com has been gaining in areas like clothing, and has called apparel the “most important growth engine” for JD Mall. Thanks Eiffy! Competition Heats Up.

Social Media 120

Social Media Media Apparel Retail 120

5W PR

FEBRUARY 1, 2020

Introducing a new brand to the market can be the most time, labor, and creativity intensive kind of brand strategy, but there is a time and a place where it is the best step a company can take. Often, this strategy also involves pitting two brands, both owned by the same company, against each other. Well, not always.

Brand 109

Brand Branding Publicity Consumer 109