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What to do when PR Pros accidentally spread misinformation – Kelsey Bohl

Ethical Voices

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? What is the most difficult ethical challenge you ever confronted?

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When to Ask for a Media Retraction and When to Bite Your Tongue

Polaris

I had the great pleasure a few weeks ago to speak to a class at my alma mater, the Ivey Business School , about reputation management. The class, led by Mary Weil , was part of the school’s Reputation Management course. I recall a finance class in first year when someone mentioned ethics. Times have certainly changed.

Apparel 123
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5 Insights On Corporate Activism From Top PR Experts

ImPRessions - Crenshaw Communications

People mistake ethical decision-making for deciding what’s right and what’s wrong. Most ethical crises are (difficult) moral dilemmas,” said Roger Fine, the retired J&J General Counsel. Will new customers be attracted to the brand? Your company just needs to do good things and get on the right side of whatever issue arises.

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#MeToo Slams Under Armour: Can It Recover?

ImPRessions - Crenshaw Communications

The #metoo movement has claimed the reputations of many high-profile men. No brand is immune from a reckoning with the consequences of inattention to sexual harassment and inequality in the workplace. No brand is immune from a reckoning with the consequences of inattention to sexual harassment and inequality in the workplace.