Mindful Marketing

JULY 29, 2015

The Barcelona Principles are being updated and the PR industry seems to be more abuzz about PR measurement and PR analytics than ever, and that’s great! Obviously we are big fans of the industry following a set of standards, getting away from meaningless metrics and digging deep into what PR measurement should entail.

Analysis 50

Analysis Measurement Analytics Creativity 50

Waxing UnLyrical

FEBRUARY 25, 2015

Here are some highlights from the discussion: Deanna kicked off the chat by asking Shonali a great question for an anniversary show: why did she start the #MeasurePR chat? Shonali said that she enjoyed participating in PR chats, particularly when measurement issues were discussed—but noted that there was little being done to curate them.

Measurement 40

Measurement Education Community Twitter 40

Mindful Marketing

DECEMBER 17, 2015

You are a founding member of PR Boutiques International. PR Boutiques International™ (PRBI), prboutiques.com , is an international network of select boutique, public relations firms. However, the profession often takes media placements as a measure of PR success without taking the extra steps to put a hard number to the work.

Communications 50

Communications Marketing Internal International 50