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The Ongoing Importance of Sustainable Practices for Consumer Brands

5W PR

Now, it’s the epicenter of a revolution where brands are shaking the foundations of consumerism and rewriting the narrative of success. For brands, it’s about connecting with consumers , igniting creativity, and becoming the hero in a story that customers desperately want to be a part of.

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The top external criticisms your brand could face

NewsWhip

Criticism is constant, especially with rising consumer expectations. And even though brands can do all the right things — create crisis plans, prepare for outrage, and plan a response to appease their audience — they can still see their reputation plummet if they’re not careful with their operations.

Brand 78
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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. 7 best PR uses for video.

Video 149
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What Brand Marketers Can Learn From Presidential Domain Name Fails

MaccaPR

Indeed, the first PR crisis faced by just-announced U.S. Brand marketers and presidential candidates can avoid such humiliation, says Dorrain. As both political campaigns and brand wars are increasingly being fought on social media channels, ownership of relevant domain names can become a matter of brand survival.

Brand 48