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A PR Intern’s Guide to Agency Lingo

ImPRessions - Crenshaw Communications

PR intern’s guide to agency lingo. PR people and reporters work very closely every day, and are very much in the same business of storytelling. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. Truth is, it’s not that dark.

Agency 192
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2020 Planning: Questions to Ask to Create a Stellar Media Strategy

Barokas

Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Are your spokespeople working?