5W PR

NOVEMBER 29, 2017

Of course, the training needs to happen, but like almost everything, we get better as we practice doing it right… practice done wrong will not lead to improvement though. So a big part of media training should be putting the student in front of others who will ask them random questions. Let them answer completely.

Media Training 87

Media Training Training Film Media 87

ImPRessions - Crenshaw Communications

JUNE 1, 2021

For any PR agency team , a major media interview for a company spokesperson is a solid win. At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . Plan for technical glitches in the virtual world.

Interviews 268

Interviews Media Construction Report 268

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams may think they’re in constant touch with clients as the emails fly back and forth, but that’s not enough. Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it.

Skype 170

Skype Interviews Crisis Communications Crisis 170

PRSay

APRIL 9, 2021

The common thread among these examples is one thing that these savvy pitching pros did: They exercised their mere humanity and asked their media contacts a useful question, but only after they proved to be worthwhile sources. Mackenzie Nestor, an agency pro in Indiana, was reaching out to a Wall Street Journal writer. A real appeal.

Pitching 162

Pitching Travel Journalism Exercises 162

ImPRessions - Crenshaw Communications

MAY 8, 2017

This is why we always want to make sure that a prospective client is truly ready to work with a PR agency , knowing that part of securing media coverage is a willingness to prepare in advance. Most leaders can benefit from at least a quick professional media training session to polish the rough edges and instill confidence.

Media 199

Media Interviews YouTube Hotels 199

Barokas

DECEMBER 5, 2019

Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. A charismatic, media-darling mid-level exec is better than a guarded or overworked CEO any day. Content marketing has taken on new life and meaning. Are your spokespeople working?

Strategy 78

Strategy Media Storytelling Pinterest 78

Shift Communications

JANUARY 8, 2016

Late fall and early winter, my church recorded and released a CD, and I connected with local media outlets to share the story in print, online and broadcast outlets. I guess Mommy forgot to media train her own kindergartener! My favorite piece of coverage was a New England Cable News clip. It felt great. What did you do?

Local 60

Local Media Training Education Print 60