Remove en
Remove Agency Remove Definition Remove International Remove Journalism Remove Media
article thumbnail

Letter from York

Stephen Waddington

I’m en route to York on LNER for lunch with my daughters today. PR Careers: How to get a job in PR Sarah Stimson has published her annual list of intern opportunities in the top UK PR 150 agencies with support from CoverageBook. You may have spotted Sarah hustling agencies on Twitter to contribute to the list.

article thumbnail

A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

The first model is publicity or press agent, the second is public relations information model, the third asymmetric persuasion, and the final one — the two-way symmetrical model — has become accepted as a formal definition of best practice for communication in Western markets between an organisation and its audiences.