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{PR}edict: Predictive Analytics and the Future of PR, Part 3

Shift Communications

What Would PR Do? I personally don’t have a PR agency for my blog, but if I did, I would provide them this data. What would a data-driven PR agency like SHIFT do with it? Using the above as an example, my PR team would advise me to write content they can pitch for precision marketing.

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The secret to becoming a trusted PR professional

Shift Communications

Here’s a second bad pitch: Hi, I recently saw your site and thought I would show you an infographic about social media advertising. This particular infographic explains using Pinterest as a viable way to generate business for the lawn and garden industry. Want to know the secret to becoming a trusted PR professional?

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Boring Press Release Bingo is Back!

Shift Communications

We’ve done blog posts and infographics in the past, but last year we wanted to do something a little more fun with our ‘Top 50 Most Overused Words in PR’ report. For 2016’s most overused words in PR, we’re making bingo cool again – with new words, new graphics and a new look! Thus, #PRBingo was born.

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The Top 5 Skills That Young (And All) Communicators Should Develop

Shift Communications

Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role. By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe.

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What PR Professionals Should Have Learned at IBM World of Watson

Shift Communications

Our work is often undervalued because our industry fails at reporting data. Moreover, when we do actually have data worth reporting, most of us skimp on analysis. Instead, we toss out a chart, an infographic, or a good quote and hope no one notices that we haven’t done our homework. These capabilities are now within our reach.