Sword and the Script

MAY 20, 2017

A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. According to Marketing Charts , 37% of the respondents cited content marketing as the most important initiative. Also see: B2B Blog Metrics: 4 Effective Categories to Measure Success.

Content Marketing 63

Content Marketing Marketing Real Estate B2B 63

Beyond PR

MAY 12, 2016

When working with clients to create engaging content, PR agencies must navigate a number of personal, emotional and habitual obstacles. In a word, content. Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients.

Agency 40

Agency Real Estate Film Video 40

Norton's Notes

SEPTEMBER 3, 2015

Content marketing (including PR) that impacts the bottom line (for B2B companies). We’ve had a measurable impact on their business and we love working with them. It’s really helped us grow as an agency ourselves too by putting us on the map and generating loads of inbound leads. What is your area of specialism/industry?

Interviews 28

Interviews B2B Blogging Real Estate 28