Agency Communications Media Training Product Launch 
ImPRessions - Crenshaw Communications
JUNE 13, 2017
The client and agency contacts have happily bonded at a new business presentation, with great chemistry all around. Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. The negative media story. . We’ve all been there.
PR in High Definition
AUGUST 28, 2024
These personas should include demographic information, preferences, communication channels they frequent, as well as their key motivations. This messaging should communicate your brand’s value proposition , differentiators, and key narratives. Tailor these core messages to fit different platforms and audiences. The magic formula?
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ImPRessions - Crenshaw Communications
OCTOBER 11, 2017
When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Should there be a launch party before a new product launch? Media training is one of the key benefits that a professional agency provides.
Shift Communications
FEBRUARY 3, 2016
In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer.
5W PR
JANUARY 31, 2024
Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?
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