ImPRessions - Crenshaw Communications

MAY 29, 2018

The PR agency/client relationship can be a delicate dynamic, especially when things aren’t all rosy. The fortunes of a company and its PR agency are inextricably linked, and a good PR team must have the confidence and courage to deliver bad news when necessary. A good PR agency tells you when. How to face the music.

Apparel 160

Apparel Construction Agency Interviews 160

PR Job Coach

JUNE 12, 2014

After the initial interview, my boss created my role which plays directly to my strengths—media and relationships. My career has always centered around PR, event planning and marketing. From there my PR career took off in a variety of industries, including apparel, technology, spas and even a stint at the Catholic Church.

How To 197

How To Apparel Tourism Interviews 197

PR 20/20

JUNE 4, 2020

consumers find marketing personalization very or somewhat appealing. Now, there’s an essential component to the personalization recipe that can make or break your marketing efforts: Context. So, for example, the homepage for a company that sells outdoor apparel might feature different CTAs and copy for women versus men.

How To 40

How To Marketing Apparel Web 40

Sword and the Script

FEBRUARY 3, 2018

One of the risks in marketing is the tendency we all have to get caught in a habit. As the conversations around the marketing table often begin with, “At my last company we…”. This means we must, as marketers, maintain a student’s mindset , continuously challenge assumptions , and actively seek out new ideas.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62