Shift Communications

JANUARY 22, 2018

How do we know what to fix in a PR crisis? In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. To develop a more effective crisis communications strategy, we need to understand trust. What constitutes a crisis in each branch of trust, in each of the cores?

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

ImPRessions - Crenshaw Communications

MAY 29, 2018

The PR agency/client relationship can be a delicate dynamic, especially when things aren’t all rosy. The fortunes of a company and its PR agency are inextricably linked, and a good PR team must have the confidence and courage to deliver bad news when necessary. A good PR agency tells you when.

Apparel 160

Apparel Construction Agency Interviews 160

Prohibition

JANUARY 20, 2023

Enter a PR crisis. The communications that followed were a masterclass in what NOT to do in a crisis. Deflection is never a good look when responding to a crisis, and it created a PR nightmare for Boris Johnson. A fun campaign that received great coverage across a lot of national titles – big win for ASOS!

Fashion 62

Fashion Apparel Instagram Social Media 62

Shift Communications

OCTOBER 12, 2016

When putting together a comprehensive PR and marketing plan, it’s important to remember that companies are like snowflakes — each has differing backgrounds, leadership, goals and approaches. Just like with shoes, jeans and boyfriends, in public relations it’s true that one size doesn’t fit all. Julie Staadecker. Account Director.

Publicity 60

Publicity Apparel B2C Fashion 60