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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. Advertising offers the benefit of repetition – we hear a tagline or brand promise often enough, and we start to believe it – or at least, remember it. Boosting message resonance.

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Your audience with the public

Stephen Waddington

This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. The result is pointless at best and a reputational issue at worst. This is an increasingly competitive space as other disciplines such as advertising, digital and creative all vie for budget and work.