ImPRessions - Crenshaw Communications

APRIL 3, 2019

For a decade sales have climbed along with profits, and its reputation for innovation has flourished. That’s why it was a shock last week when Apple pulled the plug on its highly anticipated AirPower wireless charging pad. In its business and in its PR , Apple has had a golden touch. Until recently, that is.

Wireless 156

Wireless Privacy Engineering Reputation 156

PR in High Definition

SEPTEMBER 28, 2023

To put it simply, the US Justice Department has accused Google of abusing its power as the most popular search engine – this was done by making deals with wireless carriers to ensure its search engine is the exclusive or dominant option on the devices of millions of consumers. SEO actually has a critical role to play in reputation management.

Engineering 62

Engineering SEO Wireless Google 62

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. Some of the most successful PR campaigns look to change behavior to promote the public interest, like the wireless industry’s #itcanwait campaign against texting and driving. Boosting message resonance.

Brand 185

Brand Branding Marketing Wireless 185

Stephen Waddington

FEBRUARY 12, 2019

This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. The result is pointless at best and a reputational issue at worst. They are using it to build relationships and reputation. This is data from We Are Social’s Digital 2019 Global Digital report.

Publicity 79

Publicity Community Pinterest Reputation 79