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Will quality journalism become extinct?

PR in High Definition

This week, the News Media Association (NMA) wrote to ministers to say that it is becoming “increasingly difficult” to fund quality journalism, and the diversion of advertising revenues is to blame. Marketing spend going to the likes of Facebook and Google doesn’t cease to increase whilst newspaper advertising revenue plummets.

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PR’s #1 Secret

Mora Communications

PR is not about selling, it’s about story – telling. Selling belongs in the advertising section of the media, not the editorial. What’s the number 1 rule to remember for your PR campaign to succeed? Don’t sell. When comes to pitching the media, the harder you sell, the quicker you’ll lose them. .