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PR’s #1 Secret

Mora Communications

From my experience working as a magazine editor, I can tell you that the minute I felt I was being sold I ended the conversation. Selling belongs in the advertising section of the media, not the editorial. I don’t know one editor or producer who likes a hard sell. Before telling your story, do your homework.

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Careful, NOW.

Bad Pitch Blog

Witness:LA Times: A front-page Cars section advertisement that was nearly a quarter of a page; It actually said LOVE WHAT YOUR DRIVING. Time magazine: As Ms. Books are worth discussing, since most are edited "from afar," where committees babble haughtily about plot or mis en scene or arc.

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